Parimatch Africa agrees deal for FAST TRACK specialised CRM tool

One of Africa’s leading bookmakers, Parimatch Africa, has reportedly become the latest operator to make the move to the real-time customer engagement platform, FAST TRACK CRM (FT CRM). Operating in partnership with the Pari Match group of companies, the Tanzania-based firm is fast becoming a leading sports betting operation in the world’s second-largest and second […]